Will punch lines rule the Advertisement
Punch lines are the need for advertising the product as they are necessary for a product to be unique and be different.
It correctly express the positioning strategy of the brand. A bad Punchline can kill a good 'ad'.
The Punchline represents the values of the company, benefits, attributes, features, quality, cost, special technology.
Headlines have always been and will always be the most important section in any Advertisement.
They are the first thing potential customers will see. They have the greatest impact on whether any of the other copy gets read.
Since the goal of marketing is to make the product or service widely known and recognized to the market, marketers must be creative in their marketing activities. In this competitive nature of many businesses, getting the product noticed is not that easy. So punch line rules nan important role.
Captions in advertising pieces are highly read. The caption to sell the product!