BOB

                       Bank of India Exam Question Paper

1. A prospect means
a) any customer who walks into the bank
b) an employee of the bank
c) a customer who is likely to be interested in bank’s product or service
d) a depositor of the bank’
e) a borrower of the bank

2. A lead means
a) a prospect who is more likely to avail of the Bank’s product
b) a political leader
c) a religious leader
d) a bank chairman
e) None of these

3. Innovation means
a) Compensation
b) inspiration
c) additional perquisites
d) implementing new ideas or new methods
e) None of these

4. A Call means
a) calling on friends
b) calling on bank employees
c) calling on prospective customers
d) to make telephone calls
e) calling on relatives

5. The Traditional Marketing style involves
a) Telemarketing
b) Digital Marketing
c) Indirect Marketing
d) Direct Marketing
e) All of these

6. Modern Method of Marketing include
a) Publicity on the net
b) Advertisement on the net
c) Soliciting business through e-mails
d) Tele marketing
e) All of these

7. A true marketing requires
a) Command and other mindset
b) Control Mindset
c) Passive mindset
d) Active mindset
e) None of these

8. Which of the following sentences is true?
a) Marketing is not required in a Buyers’ Market
b) Marketing is not required in a Sellers’s market
c) Marketing is not required due to competition
d) Marketing is not required due to liberalization
e) Marketing is not required due to globalisation

9. For effective marketing the salesmen should have which of these qualities?
a) Creativity
b) Team spirit
c) Motivation
d) Effective communication skills
e) All of these

10. Market information means
a) Knowledge of shops and bazaars
b) Knowledge of shopping malls
c) Knowledge of customer profile and product mix
d) knowledge of various languages
e) None of these